The Smolensk sociological centre - the research company engaged in studying of a public opinion. The centre is created in 2004 and more than 15 years actively work in the market of applied sociology and marketing researches of Smolensk and Smolensk area, and also outside region. Till August, 2020 we worked under the name of Open Company " Новаленсо ". In August, 2020 the company has replaced the name with Open Company " Smolensk sociological centre ". The company has moved to same time from old (novalenso.com) on a new site smolsociocenter.ru.
During the activity the company has got a wide experience of realization of various projects: sociopolitical researches, studying of consumer behaviour, audit розницы (Retail Audit), quality check of work of employees of the various organizations (mystery shopping), testing of the name, packing, advertising. Among methods used by the centre: personal interviews, focuses - groups, deep interviews, interrogation of experts, exit-poll, halls - tests, supervision etc.
We offer the clients of research of various spheres of public life in different formats - from projects of " a full cycle " (development of toolkit, gathering of the information, preparation of the analytical report, presentation of the report etc.) before field works on gathering the sociological information.
Realization of sociological and marketing researches submits to the following principles:
The scientific-theoretical and methodological base of researches involved at all stages of realization of researches. The individual approach focused on understanding of needs(requirements) of the customer. Efficiency of realization of researches. Quality surveillance of spent works at all stages of research. Independence and objectivity of results of research. Confidentiality of the information received from the client and for the client. In the activity we are guided by the code of sociological and marketing researches accepted by the International chamber of commerce and the European society on studying of a public opinion and marketing ESOMAR.
The centre has recommended itself as the reliable partner of conducting sociological and marketing organizations of the country. And among our clients - the Device of Administration of Smolensk area, ТД "Path", Open Society " Products 45-П ", Etna Holding, the Principle компани, Joint-Stock Company " baker ", Joint-Stock Company " Сафоновохлеб ", service " Carries a taxi " etc.
We are focused on long-term cooperation with customers, therefore with special attention we are categorized as their needs and interests, we aspire to understanding of their problems, giving a maximum of the information and our opportunities for their decision.